Puneet Mann, Creative director & Designer

Puneet Mann builds from concept inward. His practice begins not with a brief but with a feeling that will not compress: contradiction held long enough to become a system, discomfort made precise enough to become form. Working across brand identity, art direction, and editorial design, he treats each project as an argument. The argument is usually about something quietly difficult: brightness that produces emptiness, presence that costs identity, performance that consumes the performer. He does not resolve these tensions, he materialises them.